{"id":2021,"date":"2019-03-10T21:34:54","date_gmt":"2019-03-10T21:34:54","guid":{"rendered":"https:\/\/quicktransportsolutions.com\/blog\/?p=2021"},"modified":"2019-03-10T21:37:11","modified_gmt":"2019-03-10T21:37:11","slug":"how-technology-is-disrupting-the-very-nature-of-freight-transportation","status":"publish","type":"post","link":"https:\/\/quicktransportsolutions.com\/blog\/how-technology-is-disrupting-the-very-nature-of-freight-transportation\/","title":{"rendered":"How Technology Is Disrupting The Very Nature Of Freight Transportation"},"content":{"rendered":"\n

After undergoing decades of very little change, the trucking and transportation sector has recently gone through a massive shift in technological innovation and process change. In fact, the onslaught of disruption, which has been far-from-gradual, has seemed to come from all corners. Whether it be the ELD mandate, telematics, autonomous trucks, or advances in safety systems \u2013 technology has completely taken over a once very un-technological sector.<\/p>\n\n\n\n

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To remain competitive in this ever-changing environment, trucking\ncompanies, freight brokers, and third-party logistics (3PL) companies need to\nreevaluate how they do business. The 21st<\/sup> century credo for all\nbusinesses has been one of \u2018adapt or die.\u2019 Transportation companies need to be\nat the forefront of the revolution, even if these technologies sometimes seem\nforeign or inaccessible. <\/p>\n\n\n\n

Rise of the Machine<\/strong><\/p>\n\n\n\n

Much like every other industry grappling with technological disruption, trucking companies, freight brokers<\/a>, and 3PL operators are adjusting to an onslaught of computing power. Consider that today\u2019s smartphone is more powerful by orders of magnitude than the computers used by NASA just a half-century ago, then consider that is the least of it. Today, the discussion has moved beyond a simple computer chip and into the realm of artificial intelligence, autonomous systems, and robots running the show.<\/p>\n\n\n\n

As computing power has opened a new world of possibility,\ncompanies and investors have stepped into the void. Today, freight brokers have\naccess to apps and web consoles that help them better connect shippers and\ncarriers. The methods of connection have become more efficient, secure, and\nsatisfactory, thanks to real-time data transfer and database integration.<\/p>\n\n\n\n

Trucking companies are grappling with AI-run trucks,\nintegrated technologies, and even massive change in the dispatch office and\nshop. The inexorable march of AI technology is causing a fundamental shift on a\nscale not seen since the industrial revolution. And as with any major change in\nsociety, the new, technological revolution will see some rise while others\nfall. <\/p>\n\n\n\n

Fear Not the Machine<\/strong><\/p>\n\n\n\n

Many within the transportation sector are viewing this\ntechnological shift through the lens of fear and intimidation. Some are\nconcerned that these changes may wind up doing more than just disrupting\ncurrent practices \u2013 they may even put the entire concept of a freight broker or\n3PL in jeopardy. Fortunately, many of these fears are unfounded and based on\nthe simple fear of the unknown. <\/p>\n\n\n\n

Trucking companies<\/a> and logistics firms are in a unique position to be able to embrace technology in a way that allows them to create greater efficiencies, develop new products and services, increase revenue targets, and grow their customer base. To those who act quickly, technology will provide the opportunity to gain an advantage in the marketplace.<\/p>\n\n\n\n

With so much investor money pouring into the transportation\nsector, the debate should not be around what types of technology are available,\nbut rather how quickly the industry will adjust to the pace of adoption.\nCompanies operating in the transportation sector will have to work to be the\ndisrupters rather than the disrupted. <\/p>\n\n\n\n

Harness the Machine<\/strong><\/p>\n\n\n\n

The trucking companies of today will need to invest in\ntechnologies already available to them to get ahead of the curve, which is\nalready possible. Intrepid operators can reduce the capacity shortage, decrease\ndetention time, clear up route chaos, increase fuel efficiency, and prevent\ncostly and tragic accidents, using new technological products, tools, and\nservices available today. <\/p>\n\n\n\n

Creating a better route situation while helping to alleviate\ncapacity problems is just one example where data mining and sharing between\nentities can have a big impact. As one example, if a freight broker books a\ntruck and the delivery is completed, without access to the network used by the\nfreight broker, it may very well be the carrier does not end up taking the most\nefficient post-delivery route. <\/p>\n\n\n\n

In a system where information is shared from trucking\ncompany to freight broker or 3PL, capacity opens in a big way. Utilizing\ntechnology to address the capacity crunch, if nothing else, has created a more\nsecure environment for freight brokers. Shippers simply have far more options\nwhen it comes to finding carriers and outsourcing their freight needs. <\/p>\n\n\n\n

New databases, apps, and online systems have provided\nfreight brokers with far more leverage in maintaining the relationships they\nalready nurture with motor carriers. Shippers do not have a built-in or\nwell-maintained network of relationships with many different fleets, so\nutilizing 3PLs and freight brokers to open access to reliable capacity is a\ncornerstone of how these businesses can embrace and take advantage of\ntechnological change. <\/p>\n\n\n\n

The Future of Freight\nBrokering<\/strong><\/p>\n\n\n\n

Technologies built into transportation management software\n(TMS) helps agents save time, track and save important information, ensure\ncompliance, and follow regulatory changes. Even better, many of these TMS\nsolutions can be utilized remotely or from the office and can be programmed for\nmultiple users. <\/p>\n\n\n\n

Shippers and trucking companies<\/a> reap the benefits from working with a freight broker who is utilizing technology that allows them to build relationships, introduce new ways of doing business, and address capacity problems. Back-office administrators, whether with the motor carrier or the broker, benefit from online platforms and software tools that make once-stodgy tasks like invoicing far more accurate and on-time than ever before. <\/p>\n\n\n\n

There are many common frustrations associated with moving freight, whether it be long detention times or problems with communication. The whole idea behind embracing the technological revolution in transportation rests upon a company\u2019s ability to remove obstacles and solve problems through the lens of available technologies. <\/p>\n\n\n\n

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Online platforms also allow motor carriers to link up with a\nbroker and facilitate an exchange in a matter of minutes. Agnostics\ndata-sharing platforms allow interested parties to create deeper relationships\nand cross-reference information in a way that benefits everyone. When combined\nwith fleet management software (FMS), TMS systems and the brokers that work\nwith them have turned a process that used to be incredibly time- and\nlabor-intensive into one that can be completed from anywhere, anytime, and from\nany device. <\/p>\n\n\n\n

Fleet Management in\nthe Modern Era<\/strong><\/p>\n\n\n\n

Speaking of FMS systems, they have undergone a huge\nrevolution over the last five years. What used to be clunky programs with major\ninteroperability problems have turned into sleek, cloud-based, multi-purposed\ntools that can do just about anything a fleet manager needs. One such example\nis an FMS solution for GPS tracking integration so that motor carriers can\ntrack their trucks. <\/p>\n\n\n\n

Software-as-a-Service (SaaS) solutions allow dispatchers, fleet managers, and shop technicians to handle everything from scheduling to fleet maintenance, route planning, and load optimization faster and more efficiently. And by having everything in the cloud, resources wasted on paper, space for files, printing technology, and more, can be put to other needs.<\/p>\n\n\n\n

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From map apps that provide route planning specifically for\ntruck drivers to \u201cUber for trucking\u201d services, the amount of ways that a fleet\ncan \u201cmanage\u201d their assets has exploded exponentially. As tomorrow rapidly\nbecomes today, fleets, freight brokers, and 3PL providers will need to be able\nto answer a critical question: Are you on\nthe technological train to the future or will you be left in your competitor\u2019s\ndigital dust<\/em>?<\/p>\n\n\n\n

Sources: https:\/\/www.supplychain247.com\/article\/ai_virtual_assistant_to_transform_traditional_freight_brokers<\/a><\/p>\n\n\n\n

\nhttps:\/\/www.researchgate.net\/publication\/24096313_Technological_Innovation_and_the_Trucking_Industry_Information_Revolution_and_the_Effect_on_the_Work_Process\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

After undergoing decades of very little change, the trucking and transportation sector has recently gone through a massive shift in technological innovation and process change. In fact, the onslaught of disruption, which has been far-from-gradual, has seemed to come from all corners. Whether it be the ELD mandate, telematics, autonomous trucks, or advances in safety … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2021","post","type-post","status-publish","format-standard","hentry","category-trucking"],"yoast_head":"\nHow Technology Is Disrupting The Very Nature Of Freight Transportation - Quick Transport Solutions Trucking Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/quicktransportsolutions.com\/blog\/how-technology-is-disrupting-the-very-nature-of-freight-transportation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Technology Is Disrupting The Very Nature Of Freight Transportation - Quick Transport Solutions Trucking Blog\" \/>\n<meta property=\"og:description\" content=\"After undergoing decades of very little change, the trucking and transportation sector has recently gone through a massive shift in technological innovation and process change. 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