{"id":2276,"date":"2020-04-02T22:45:46","date_gmt":"2020-04-02T22:45:46","guid":{"rendered":"https:\/\/quicktransportsolutions.com\/blog\/?p=2276"},"modified":"2020-04-02T22:45:47","modified_gmt":"2020-04-02T22:45:47","slug":"what-should-you-consider-in-a-changeable-graphic-film","status":"publish","type":"post","link":"https:\/\/quicktransportsolutions.com\/blog\/what-should-you-consider-in-a-changeable-graphic-film\/","title":{"rendered":"What Should You Consider in a Changeable Graphic Film?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You are probably wondering why you might need a changeable graphic for <a href=\"https:\/\/www.quicktransportsolutions.com\/carrier\/usa-trucking-companies.php\">your fleet<\/a>. Consider that whatever type of graphic you choose, whether for the short- or long-term, the whole point is to create more brand awareness and raise your company\u2019s visibility profile. Whether you are rolling out a new product, want to recruit for the new season, or generate additional revenue through partner advertising, graphic films on the sides of your trucks or trailers do the trick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">                                                           <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changeable graphic films are generally made of vinyl and\nengineered for short term use. The biggest selling factor for short-term\nchangeable graphic films is their ultra-removability. They are also far cheaper\nthan other options. Durable, conformable graphics should last around two years.\nAdvanced films can be removed easily without sacrificing quality. You should be\nable to expect a high standard of performance out of your film. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Best Way to Use Graphics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changeable film graphics allow you to build brand awareness\nwithout sacrificing professionalism. People are conditioned to seeing\nadvertisements on the sides of vehicles and buildings all the time. For you,\nthe graphics on your equipment is merely another way for you to advertise your\nbusiness. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your first option is to run a short-term promotional\ncampaign. These include seasonal campaigns, holiday campaigns, introductory\npromotions, or other company initiatives that you need the public or potential\npartners to see. You can also run short-term temporary branding promotions on\nequipment rentals. Since graphics can be easily removed, they can be removed\nbefore returning the equipment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In some cases, you may already be using permanent graphics\nin your fleet. By using graphics in a hybrid fashion, you have a lot more\ndesign options. You can keep your permanent graphics in place while still being\nable to highlight a particular promotion with a temporary changeable graphic\nfilm. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best part about using graphic films is their ability to\ngenerate additional revenue streams. You can even sell vehicle space to brands\nor advertisers who want to connect with customers in different states. You may\neven already work with some brands and vendors who may appreciate the\nadditional exposure they get on your equipment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Large players in the supply chain likely already have a\ngraphics policy in place. Since big trucking companies already distribute\nacross the country, they can target specific regions with advertisements.\nTrucking companies can also become ambassadors for the graphics brands, if they\nwant to. Partnerships can be developed to better leverage equipment space and\nbrand technology. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What to Look For<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you are in the shop figuring out what you will advise\nthe fleet manager, there are several considerations you must make. First, consider\nhow removable the graphics are. When you finish a marketing campaign, you may\nneed to remove the graphics quickly and get your equipment back out onto the\nroad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may also be using equipment that requires a conforming\ngraphics solution. If there are side doors to consider, does your graphic\nsolution take them into account? You want to ensure you have a seamless\nappearance and appealing design aesthetic. As long as you can easily wrap\ncorners and doors, you should be good to go. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obviously, the most important factor in any new equipment or graphics acquisition will be safety. If you are backing a trailer into a tight space, you may have to consider reflective panels, or the ability to see in mirrors. You also want to ensure you avoid any potential hazards from rips or tears. Choose a film that is both durable and safe. Flapping graphics can cause a serious distraction for truck drivers on the road. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">                                                           <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you want to ensure you are choosing a product that\nis of high quality. This directly relates to safety, as a product that is low\nquality may come off on the road. Imagine a graphic peeling off the side of a\ntrailer and draping itself across the windshield of a passenger car behind the\ntruck. As you could imagine, the outcome could be disastrous. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A high-quality graphics solution will ensure your truck\ndrivers operate in a safe environment without potential hazards while still\nproviding an effective solution for you to advertise yourself or another\nbusiness. Another final consideration should be customer service. Depending on\nwhat graphics solution you choose, make sure you can count on the provider to\nanswer any technical questions you have. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Set Up a Campaign<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When working with a brand partner on a graphics solution, do\nnot hesitate to ask questions related to what kind of design aesthetic they are\nlooking for and how long they want the campaign to run for. You also want to\nknow what geographical area your partner wants to target. The last thing you\nwant is to advertise for them in a location where the business will do them no\ngood. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have set up your campaign, you must figure out how\nmany trailers you will need for the job. You also likely need to consider how\nbig the trailers are. After you have figured out what equipment you need to run\nthe campaign, it is time to begin installing the graphics. Make sure you\nproperly rotate your equipment in and out so that you don\u2019t end up with\nunnecessary downtime. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may be wondering what kind of cost you are looking at to\nwrap your vehicle. Generally, you are looking at around $2,500 &#8211; $5,000 to wrap\na 50-foot trailer. You may also have to pay a small advertising fee. The key\nperformance metric you should assess when you run your graphics campaign is\naverage CPM, or cost-per-thousand-impressions. Impressions are a widely used\nmetric across any marketing campaign, whether social or otherwise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best reasons to run a graphics campaign on the\nside of a trailer is that it is not static like a billboard on the side of the\nroad. People easily get used to seeing a billboard in the same place during\ntheir commute. Over time, this lessens the overall impact of the billboard. An\nadvertisement on the side of a trailer is moving and dynamic. It captures\nattention any time it is seen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are even divergent factors with trailer graphic\nadvertising and online advertising. You can easily skip over an online\nadvertisement, but it is much more difficult to skip over a big trailer. And if\nyou are a fleet that delivers to convenience or grocery stores, the trucks can\nprovide an advertising solution right there at the point of purchase. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of all, you can count on a high level of flexibility\nwhen using a removeable, changeable graphic film. Whether you are the fleet\nmanager or marketing executive, don\u2019t hesitate to use graphics to meet your\nshort-term branding or advertising needs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Full Process<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What should you expect when partnering with a graphics\nvendor? Obviously, you are not a print shop, so you need to count on the\nexperts. First, you want to sit down with your marketing team and figure out\nwhat your advertising budget and goals are. What kind of brand standards do you\nwant to use? From logos to colors and other brand elements, all of these should\nfactor into your decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you going to do a full wrap, partial wrap, or reflective\nwrap? And, depending on the size, dimensions, and vehicle types, you need to\ndetermine the scale of your campaign. Since film selection can also be\ncomplicated, you need to work with the right vendor who won\u2019t leave you\nhanging. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Always do your research to determine you are selecting a\npartner with the experience and capabilities necessary to delivery a quality\nproduct. Make sure your partner stands behind their work and offers a\ncomprehensive warranty. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Never hesitate to ask for bids and quotes that match your\nguidelines and needs. Also be sure to provide your partner with the formal\nspecifications so that they can offer you a comprehensive bid. You do not want\nto be caught out looking at unnecessary fees or project cost increases simply\nbecause you did not provide them with enough information. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, consider the value-added services that your partner offers. Whether it be through timing or managing the logistics channel, or even introductions to new business partners, consider all the options. You should be able to count on your graphics provider to provide you with proofs, productions, and prototypes of your graphics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">                                                           <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, it is important to consider that high quality\nfilms offer a level of flexibility and durability you need for your advertising\nor business branding campaigns. From easy installation to removal and minimized\ndowntime, premium graphics might be just what your fleet needs for an effective\nsolution to reach new customers, provide an additional revenue stream, or just\nprovide greater visibility for your business. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are probably wondering why you might need a changeable graphic for your fleet. Consider that whatever type of graphic you choose, whether for the short- or long-term, the whole point is to create more brand awareness and raise your company\u2019s visibility profile. Whether you are rolling out a new product, want to recruit for &#8230; <a title=\"What Should You Consider in a Changeable Graphic Film?\" class=\"read-more\" href=\"https:\/\/quicktransportsolutions.com\/blog\/what-should-you-consider-in-a-changeable-graphic-film\/\" aria-label=\"Read more about What Should You Consider in a Changeable Graphic Film?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2276","post","type-post","status-publish","format-standard","hentry","category-trucking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Should You Consider in a Changeable Graphic Film? - Quick Transport Solutions Trucking Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/quicktransportsolutions.com\/blog\/what-should-you-consider-in-a-changeable-graphic-film\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Should You Consider in a Changeable Graphic Film? - Quick Transport Solutions Trucking Blog\" \/>\n<meta property=\"og:description\" content=\"You are probably wondering why you might need a changeable graphic for your fleet. 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