{"id":554,"date":"2015-04-13T05:20:02","date_gmt":"2015-04-13T05:20:02","guid":{"rendered":"http:\/\/quicktransportsolutions.com\/blog\/?p=554"},"modified":"2017-02-07T23:14:36","modified_gmt":"2017-02-07T23:14:36","slug":"how-should-carriers-recruit-young-drivers","status":"publish","type":"post","link":"https:\/\/quicktransportsolutions.com\/blog\/how-should-carriers-recruit-young-drivers\/","title":{"rendered":"How Should Carriers Recruit Young Drivers?"},"content":{"rendered":"

There\u2019s been a lot of hand-wringing in the trucking industry about how to recruit new drivers. Ideas have gone from recruiting laid off oil workers<\/a> to increasing pay<\/a>. Perhaps the best way to ensure long-term trucking health, however, is by recruiting more young people who can grow with the business.<\/p>\n

With the current generation of truck drivers rapidly closing in on retirement age, carriers must place an emphasis on hiring a new, younger pool of employees to fill the vacancies. Up to now, many of efforts made to get younger hires in the door have been met with varying levels of success.<\/p>\n

According to a recent report, the median age for truck drivers still hovers around 45 years old, which is well above comparable industries like construction and manufacturing. What carriers needs to start doing is asking themselves why those in their 20\u2019s, who have a much higher rate of unemployment than the national average, still aren’t interested in driving a truck.<\/p>\n\n\n\n
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Help Wanted: Younger Drivers<\/strong><\/p>\n

We\u2019re just going to come out and say it: The millennial generation doesn’t view trucking as a \u201csuccessful occupation,\u201d which ties in to recent reporting we’ve done on trucking in popular culture<\/a>. Earlier generations were treated to scenes of truckers as knights of the road. As newer generations have grown up, however, the image of the trucker in popular culture hasn\u2019t always been kind.<\/p>\n

Carriers need to do a better job at advertising just what a successful, stable, and fulfilling career truck driving can be. When addressing their recruiting strategies, carriers need to be willing to address the misperceived notions that plague trucking jobs.<\/p>\n

When developing advertising and recruiting strategies, companies looking to recruit younger drivers should consider the following:<\/p>\n